Client: Flex Fitness Manukau (New Zealand) | Industry: Fitness & Health Club Franchise | Timeline: Apr 1 – Aug 25, 2026 (5-Month Growth Sprint)
How an omnichannel architecture combining Google Performance Max Smart Bidding, targeted local search shields, Meta full-funnel retargeting, and server-side GTM custom events scaled membership conversions by 340% while cutting CPA from NZ$18.40 down to NZ$0.90.
- Total Verified Conversions: 5,150+ (+340% Volume Lift)
- Average Cost Per Conversion: NZ$0.90 (-95% CPA Reduction)
- Performance Max CVR: 65.57% (100% Optimization Score)
- Total Ad Spend Managed: NZ$4,670 (11.2x Estimated ROAS)