Digital Marketing Skills
Practical campaign and implementation expertise across paid media, analytics, conversion measurement, search optimization and ecommerce platforms.
Paid advertising
Google Search, Shopping, Performance Max, Demand Gen and YouTube Ads; Facebook and Instagram Ads for lead generation, sales, traffic and retargeting.
Analytics and conversion tracking
GA4 property and event setup, Google Tag Manager containers, Google Ads conversion tracking, Meta Pixel, Conversions API, ecommerce events and browser/server event deduplication.
SEO, CRO and platforms
On-page and technical SEO, Google Search Console, landing-page optimization, WordPress, Elementor, Wix and Shopify.
Browse skill categories
See available digital marketing services.